A strategy gets in the heads, hearts and heads of people only when people choose to talk about it. Word-of-mouth is your strategy’s strongest catalyst. So why would people talk about the company strategy?
I will talk about the company strategy…
…because I feel smart showing others what I know.
…because I care about the outcome and want the company to succeed.
…because I have no choice. Everybody else is talking about it.
…because there’s a financial benefit directly to me – my bonus is linked to the realisation of the strategy.
…because I get bombarded with information.
…because I believe we have a cool strategy.
…because I don’t agree and want to share alternative options.
…because my employees ask me to.
…because it’s expected of me – I’m the boss.
…because I want to link our team objectives to the overall strategy.
…because I’m convinced everyone needs to know – strategy communication is key.
…because I’m a strategy tourist and I like talking about strategic stuff – it makes me feel important.
