A great strategy story needs:
… a compelling business case that creates enthusiasm and inspires people.
… a simple storyline so it’s easy for employees to pick it up and repeat the story vividly at the kitchen table.
… consistency. Stick to the message and make sure others do too.
… to be easy to relate to. People need to see how they fit in.
… great communication skills to get the strategy into the heads, hands and harts of the employees.
… a heavy investment in awareness creation.
… role models.
