Michael Smith, Vice President Group Strategy and Planning at Coca-Cola North America, helped me write Strategy Execution Heroes. During one of our phone calls, we were talking about strategy communication and he made me laugh with a funny analogy.
He said: “If your strategy is called ‘horse’, you might get away when it’s called ‘zebra’ after you’re done cascading your strategy across the organisation – but you definitely don’t want to end up with a chicken!”
A great way to emphasise the importance of strategy communication during the cascading process!
