The 8 is a sexy strategy execution framework.
One of the building blocks is Communicate. As soon as your strategy (or strategy update) is finalised and approved by all stakeholders, you should focus on strategy communication. Transparent and easy-to-understand communication creates the necessary understanding and engagement for the new, adapted strategy.
Use all platforms
It is essential to use all available communication platforms. One big strategy event and a single strategy email are not nearly enough. Use other meeting platforms, discussion groups, informal and formal encounters, performance management sessions, intranets, websites, screensavers, coffee rooms, noticeboards etc. to communicate the strategy. You cannot over-communicate your vision and strategy!
Quality is king
Pay attention to the quality of your strategy communication. Senior managers as strategy ambassadors, in particular, should be especially careful about how they communicate. In addition to the content itself, tone of voice and presentation skills are essential elements in transferring content and creating the necessary enthusiasm for others to pass on the message. Make sure you don’t kill your strategy with poor-quality, uninspiring communication.
Want to read more about strategy communication?
- Strategy communication: don’t turn your horse into a chicken
- I communicate the strategy because…
- Why are most leaders poor strategy communicators
- Strategy communication: reach for the head, heart and hands
