Useful quotes about strategy

I’m writing new material for my next book and thought it would be nice to start sharing  ideas with you. One of the topics I write about is ‘strategy’. Here are some of the quotes I will use. It’s a combination of my favourite strategy quotes combined with some of my own.

1. “Strategy is a pattern in a stream of decisions” Henry Mintzberg

2. “The essence of strategy is choosing what not to do.”  Michael Porter

3. “We don’t like their sound, and guitar music is on the way out” Decca Recording Co. rejecting the Beatles 1962

4. “Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things” Miyamoto Musashi, legendary Japanese swordsman

5. “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” Sun Tsu, Ancient Chinese Military strategist

6. “Strategy is thinking about a choice and choosing to stick with your thinking”

7. “If companies would invest as much time in their strategy cascade as they do in their budgeting process, most would perform a lot better”