“Strategy is thinking about a choice
and choosing to stick with your thinking”
Want to give your strategy a boost in 2012?
Here’s what you need…
…a solid understanding of what it takes to build a strategy
… a solid understanding of strategic innovation
…industry knowledge and data (Including competitor analysis)
…a good insight into the existing strategy (What makes you (un)successful today?)
… who are my (internal) customers and what do they want/need
… at least 5 ideas to strengthen the existing strategy
… at least 5 ideas to come up with a new strategy (you don’t need to implement, but the reflection process keeps you sharp – think Nokia)
…know what success looks like, so you can celebrate when you have arrived
… master the techniques of the 8, a practical strategy execution framework (a strategy without execution capabilities is a paper dream)
… know how you will cascade strategy to each domain (business unit, department, team,…)
… a set of measures to track the execution
… a professional strategy storyline (you won’t do it all by yourself; you need followers)
… the energy to get it done (Recharge – 2011 has been a challenging year – take a few days of and enjoy the end of year holiday.)
