Strategy Execution Thought Leader I Jeroen De Flander

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Jeroen de Flander - The Art of Performance


Jeroen De Flander is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker.

He has shared the stage with prominent strategists like Michael Porter and reached out to 33,500+ leaders in 40+ countries. His first book Strategy Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the Year 2012 in the Netherlands. His second book, The Execution Shortcut, reached the #3 spot in its category on Amazon. Last year, he launched the free Strategy Execution University. And today, he is writing his third book.

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Strategy Execution

“Strategy Execution -
The definitive guide ”

Jeroen De Flander

This is the ONLY tutorial you'll need to boost your business strategy and strategy execution knowledge. It provides 250+ practical tips and insights on business strategy, strategy execution, smart goal setting, KPI's, the Balanced Scorecard and so much more. Enjoy!

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Strategy Execution University

Free Strategy Execution University

In collaboration with the Institute for Strategy Execution we developed a free online strategyexecution course. It covers

Check it out now!
  • 30+ lessons: covers the entire Strategy Execution Canvas methodology
  • 9 modules, 10+ hours of high quality content
  • Directly from strategy execution ambassador, Prof. Jeroen De Flander
  • iPad/iPhone/Android friendly
  • Test your knowledge with interactive quizzes
  • Endorsed by Tias Business School, a top 25 European business school
  • Great companion for bestsellers Strategy Execution Heroes and The Execution Shortcut
  • It’s completely free!


Jeroen's speaking style is down-to-earth, insightful and energetic.

Depending on the audience and requirement, he covers business strategy and Strategy Execution from the 10,000 feet level all the way down to the step-by-step.

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Growth Mindset Quotes: Always bear in mind that your own resolution to success is more important than any other one thing. ―Abraham Lincoln
Implementation intentions - example, definition + show the strong effects of simple plans