Strategy Execution Book: 1 page book summary from The Execution Shortcut by Jeroen De Flander.
The Execution Shortcut – book summary
How to Take an Execution Shortcut
Central question: Why do some strategies take the hidden path to success and others never reach the finish line?
Answer: Human dynamics—the execution villains—are the reason why most strategies take the long route to the finish line. If we aspire to get a better return from our strategy, then we must learn how these human behaviors impact the idea journey and how to deal with them.
In short, we need a H3-connection.
HEAD — people need to be aware of your strategy:
- Facilitate SMALL choices. Provide prioritization guidelines to align day-to-day choices with the big choice (Lisa’s Dilemma, Michael Porter’s No, Railway)
- Keep the Big Choice Clearly Visible. Keep the original big choice clearly visible (The Tripping Point, A Horse is Not a Zebra)
- Draw a Finish Line. Capture the core of your strategy and show everyone in an inspiring way what strategy success looks like (200 Doors, Man on the Moon)
- Re-measure. Provide a compact measurement set and remove useless signposts (Yasso 800, Billy Beane, Players Versus Coach)
HEART — people need to care about your strategy:
- Share Strategy Stories. Add context and emotion to the strategy to make people feel the big choice (The Kidney Heist, The Zambia Story, Jared’s Diet)
- Climb the Micro-commitment Ladder. Don’t settle for small commitments on big things. Go after big commitments on small things (5 x Yes, Hospitals and Cockpits)
- Go Beyond Self Interest. Celebrate small victories on the road making people believe in a big victory at the finish line (Bannister, Pygmalion, and Golem)
HANDS — people need energy to drive your strategy:
- Tackle CO2mplexity. Embrace simplicity and create a productive working environment (The Last Zen Master, Tata’s Dream, The Simplicity Tightrope)
- Experience the Power of Habits. Automate small decisions to save energy (Nun and CEO, Strategy Eats Culture)
- Find Your 7-day Rhythm. Connect decision horizons: find a spot for strategy in everyone’s weekly agenda (South Pole Expedition, Hip Surgery, Strategy Anchors)
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