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Strategy Execution Book I 1 Page Book Summary The Execution Shortcut

Strategy Execution Book: 1 page book summary from The Execution Shortcut by Jeroen De Flander.

The Execution Shortcut – book summary

How to Take an Execution Shortcut

Central question: Why do some strategies take the hidden path to success and others never reach the finish line?

Answer: Human dynamics—the execution villains—are the reason why most strategies take the long route to the finish line. If we aspire to get a better return from our strategy, then we must learn how these human behaviors impact the idea journey and how to deal with them.

In short, we need a H3-connection. 

HEAD people need to be aware of your strategy:

  • Facilitate SMALL choices. Provide prioritization guidelines to align day-to-day choices with the big choice (Lisa’s Dilemma, Michael Porter’s No, Railway) 
  • Keep the Big Choice Clearly Visible. Keep the original big choice clearly visible (The Tripping Point, A Horse is Not a Zebra)
  • Draw a Finish Line. Capture the core of your strategy and show everyone in an inspiring way what strategy success looks like (200 Doors, Man on the Moon)
  • Re-measure. Provide a compact measurement set and remove useless signposts (Yasso 800, Billy Beane, Players Versus Coach)

HEART people need to care about your strategy:

  • Share Strategy Stories. Add context and emotion to the strategy to make people feel the big choice (The Kidney Heist, The Zambia Story, Jared’s Diet)
  • Climb the Micro-commitment Ladder. Don’t settle for small commitments on big things. Go after big commitments on small things (5 x Yes, Hospitals and Cockpits)
  • Go Beyond Self Interest. Celebrate small victories on the road making people believe in a big victory at the finish line (Bannister, Pygmalion, and Golem)   

HANDS — people need energy to drive your strategy: 

  • Tackle CO2mplexity. Embrace simplicity and create a productive working environment (The Last Zen Master, Tata’s Dream, The Simplicity Tightrope)
  • Experience the Power of Habits. Automate small decisions to save energy (Nun and CEO, Strategy Eats Culture)
  • Find Your 7-day Rhythm. Connect decision horizons: find a spot for strategy in everyone’s weekly agenda (South Pole Expedition, Hip Surgery, Strategy Anchors)

Want to know more about this strategy execution book?

Want to know more about strategy execution?

Check out the free ultimate strategy execution guide. It’s a collection of all the best strategy execution ideas created over the last years. It talks about a strategy execution model, framework, ebooks, and much more…. Or visit the free online strategy execution university