Implementation intentions help you to increase strategy execution success.
Do you know the secret between success and failure?
Clear implementation intentions!
Let’s take a look at the way we manage our goals at the start of a new year.
For many of us, New Year is a new start. We have a long list of ideas and we’re full of gusto to make them happen. And off we go. We join the gym, start a diet or commit to spending more time with the kids.
I’m no different.
Every January, I make my list.
But getting things done is difficult.
A British study of over 3,000 people showed that 88 percent break their New Year’s resolutions. A massive 4 out of 5 don’t follow through on their own great ideas. And they drop the ball after a few weeks.
Luckily, Prof. Peter Gollwitzer found a way to drastically increase our chances for success.
Implementation intentions example
A few days before the Christmas vacation, Professor Peter Gollwitzer asked his students for help.
He told them he was studying how people spent their holidays. And to get the necessary information, he asked them to write a report on how they spent Christmas Eve.
To receive credits, it had to be written and emailed to the researchers no later than 48 hours afterwards.
In reality, Gollwitzer wasn’t interested in their holiday activities. He wanted to find out how people deal with goals when there’re lots of distractions. And what better way than to give a group of students an assignment with a tight deadline during their vacation?
One group of students didn’t get any more instructions and went off to celebrate their holiday. The second group got an extra questionnaire on which they had to fill in exactly when and where they were going to write the report in those critical 48 hours.
Now, just imagine you’re one of those students.
You arrive home after a tough semester. It’s Christmas. You have time to catch up with family and friends. The fire’s lit, presents are under the tree, and there are home-cooked meals, a few drinks, and siblings to challenge you at a PlayStation game. Would you put these to one side to write your report?
If you wrote down a specific time and place to complete the paper, you probably would.
Gollwitzer and his research team found that specific cues—what he calls ‘implementation intentions’—help individuals take action. In the experiment, the students from the second group had to write down the specific time and place they would write the report.
For example, “I’m going to write my report before breakfast on December 26 in my old bedroom.”
Of the first group, only 33 percent managed to complete the assignment on time. But of the individuals from the group that used implementation intentions—those that wrote down a specific time and place—75 percent wrote the report.
Role of Implementation Intentions: 300% success increase!
Hundreds of subsequent studies have since confirmed Gollwitzer’s findings.
Specific cues to when and where you are going to take action have a positive effect on actually getting things done.
Implementation intentions work. And they work particularly well when we face a difficult challenge.
When we face an easy task, defining when and where we are going to do it increases its success rate by around 10 percent. But when we face a difficult challenge, using implementation intentions will increase our success rate by a whopping 300 percent.
Implementation intentions triple our mileage on the execution road.
The tip: define clear implementation intentions for each challenging goal. It will drastically increase your success rate!
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